Final Poster

Film Poster - Final Idea 1

This is my first design for our film poster. It includes all the basic fundamentals for our film including title, tag-line and information about the cast. However after a group Discussion we feel that it doesn't work as well as it could for our film, therefore we are working on a new design.

Film Poster - My Final Design

After sketching an initial design, and completing an example of a poster, I decided to create a poster of our film, which we could possibly edit and use as the final product.

Here is the final design:

I have included all of the essentials which are needed to advertise the film, such as the tag-line, detailed information about the production team, and cast, and also includes my initial tag-line, and certification. However, I feel that perhaps the certification should be presented in a different colour, as presented on many other film posters, as the red stands out against the black and white theme of the poster. The replicated photograph, combined with the faded effect, is really effective in showing the invisibility which is presented in the narrative of the film, and the photograph also looks professionally created, rather than an amateur film. I didn't include the red lizard production logo, as I believe it is not needed on the poster, as the production team is already presented, but also it stands out too much from the poster, and pulls the focus away from the main image. Overall, I am pleased with my final design, as it is efficient in portraying the narrative of "Shadow", through the use of an image and text.

Radio analysis

http://www.youtube.com/watch?v=FOZW2GzO98g

I will be analysing this radio trailer to look at aspects and and features that could be used in our own trailer. I will be analyzing a trailer from the popular psychological thriller film Shutter Island directed by Martin Scorsese and starred in by Leonardo Dicaprio The trailer contains a narrative voiceover, direct quotes from the film and information of the film's cinema release, starring actor and famous director.

The voiceover in this trailer is split between 3 characters, the first voice heard is that of a prison guard welcoming people to shutter island, after that the character Marshall is narrating discussing prisoners and theyre crimes, claiming they are 'all violent offenders, theyre hurt people, murdered them in some cases', also stating 'whatever the hells going on here, its bad'. This sets the mystery element into play using the serious worried tone of his voice. cutting to comments from one of the islands resident psychologist stating 'men of violence are my specialty. This line sparks connotations of the films violent background and also adds the proffesional and psychological element to it.

There is then a high pitched screaming/shrieking sound effect used to invoke fear and more mystery into the trailer, followed by the Leonardo Dicaprio character Marshalls narration 'let me see your face, let me see your damn face' followed by a shout of 'dont move!', also including another shriek at the end of it. As Marshall says each line he raises his voice and his tone gets more and more aggressive, suggesting a sense of urgency as things get more complicated.

The sound of a match being lit is the next sound, followed by a whisper of 'oh my god', suggesting horror and discreteness. Some information of the film is then stated 'Shutter island rated R in theatres febuary 19th', signifying the end of the trailer whilst informing the audience.

The music throughout the whole trailer is quite quiet, deep and dark, with sound effects adding to its effect, it steadily gathers pace getting faster and faster up to the line of 'oh my god' where it then cuts out with the sound of the match being lit. The music overall is minor key, and the music is non diagetic whereas the utterances by Marshall, the prison guard and the psychologist is diagetic as it is all taken directly from the film's audio.

The trailer overall uses its music to match the genre of the film, steadily gathering the musics pace to match the thriller genre, using the audio from the film to add elements of mystery and horror.

Audience Feedback - Review

After reviewing all of the audience feedback which our group collected, I found it interesting how the audience's opinion varied upon the invisibility effect used in our film. The majority of viewers said that it wasn't realistic in the sense that invisiblity is a realistic subject, as it doesn't happen in reality, but it was realistic in the belief that it was effective in showing how the character felt. These particular scenes are effective in showing how the protagonist disappears, and how she her feelings are presented:

1. Canteen Scene

The audience said that up until the canteen scene they would not have known that the character turns invisible. The cross dissolve which we used in effective in realistically showing the audience that she disappears due to the necklace, but it also creative. However, this does not happen until 2 minutes into the film, so perhaps we could shoot another scene, or include the invisiblity effect earlier in the narrative, so that the audience's understanding is curren throughout the film.

2. Corridor Scene

This scene is imperative to the narrative of the film, as it allows the audience to see that the character is being bullied. From the audience feedbackwe found that they found it engaging, and easy to understand. Furthermore, they also felt that they could relate to the character, as bullying is a huge issue in most schools, and the issue was portrayed well. However, after viewing the film back, I feel that some of the shots could be reframed in order to engage the audience further, but also to make the film look neat, to match the continuity.

3. Toilet Scene


The audience found that this was the most effective scene in the films entirety at showing the invisibility effect. The majoirty of viewers said that they were "shocked" and "suprised" to see the character physically disappearing in the mirror. I am really pleased with the way in which we have edited this scene, as I also personally believe the continuity and effects used,such as the fade, work succesfully. However, I feel that the delay after the character disappears, in mid long shot, should be shortened, as I feel that the continuity could be better.

4. Pond Scene

The ending, the audience said, was filmed particularly well, as the location is both eerie, but has a sense of beauty. The desolute area is also effective in isolating the character, and her emotions. The contrast and brightness has been purposely increased in order for the scene to have a mysterious element to it. Also, the over exposure enables the scene to be recognisable in the film. The non-diagetic music also enables the eerie effect to be enhanced, creative tension, and suspense.


Overall, I feel that after a few corrections such as framing, and lighting, the invisibility effect with look realistic, and the characters emotions can be succesfully shown.

Radio Trailer - Analysis

This is a radio trailer for David Tennant’s final episode in BBC1's Doctor who series. It was played on well known radio stations and helped produce a large audience for the final episode. It lasts 38 seconds and contains several common elements of radio trailers, these are;
Quotes from the show
Information of the show (where it’s shown, the times, and the date)
Music
Voiceovers

As soon as the advert the BBC jingle is played with a female voiceover telling you the date the show is been broadcasted “On new year’s day” and the channel it is on “On BBC one”. This straight away tells the audience when it is on, and telling the audience what channel it is on, pulling in more of an audience as they will know when it’s on and audiences that like BBC programmes.

On the advert it continues with quotes from the show, ones that draw in the audience like, “it’s the time lord” this will make the listener want to know what’s happened to him, or what’s going to happen to him. Also by referring to this character by ‘The Time Lord’ it hints at what the show is, and also what genre the show is, and could bring in audience who like the Sci-fi genre, as Doctor who is in the Sci-fi genre.
All throughout the piece non-diegetic music, in minor key, is played, it starts off quiet and low but as the advert continues, it gets louder and more drum beats are included creating more suspense as dramatic quotes are used from the show.
All of the quotes from the show are from male characters and even a few are from the Doctor himself. The female voice over from the beginning, is heard again throughout “The 10th Doctors final chapter” this give the audience some more information about what’s going to happen in the show, but also the line is dramatic and causes suspense, making a listener wanting to find out what happens to him.
As with most radio trailers they end with the main information about the show. The same female voice gives information about where the show can be seen and at what time. The music never stops, getting louder and more intense as the voice over speaks, also in the background there are still quotes from the show, making the ending more dramatic than the rest of the trailer, and this would make the listener want to watch it more, as the show seems to be full of drama and suspense.

Radio's can only project sound to their audiences, so therefore radio trailers have to engross a lot of interesting and captivating sounds. This trailer does this effectively as it uses voices, music and sound effects from the show. These make the trailer more interesting and appealing to listen to and will therefore help produce a larger audience.

Radio Trailer Script Idea

This is my idea for our radio trailer, it will last approximately 30 seconds.

Female voice: Sometimes your biggest wish can be your worst nightmare.
Minor music fades in
Voice 1: “Rubbbbbbyyyyy”
Ruby: “Just leave me alone”
Ruby: “why are you ignoring me?”
Ruby: "How could you do this to me?"
Male Voiceover: A Red Lizard Production, Film 4 presents...SHADOW...Coming to a cinema near you.
Minor music fades out

Film Poster Analysis

Black Swan is a 2010 American psychological thriller film directed by Darren Aronofsky and distributed by Fox Searchlight pictures. It is a successful film, costing only $13million to produce and by the end of February 2011 the box office gross was over $100million. One of the main reasons why this film did so well, and is still doing so well is the advertising campaign, the use of the posters, adverts and trailers, all in which are extremely effective. This particular poster is the most iconic poster of the film it was used in the majority of adverts including cinema posters, bus stops and billboard

The focal point of the poster or the most eye catching part of the poster is the girl’s eyes and eye makeup. The eye makeup of the girl is big and bold, because the design around her eyes is black, this contrasts with the rest of her face as she is all white, so the fact her eyes are black suggests that there is a dark side to her, also the shape of the design is like swans wings, another suggestion that the film has something to do with “Black Swans”. Also if you look a bit closer , and look into her eyes, you see that they are red, normally red eyes suggests someone evil or dark, so this further suggests that this girl isn't all good, or that something is going to happen to this girl. The rest of the image seems to be blurry, making it harder to look at forcing your eyes look straight to the girl’s eyes.

The whole image on the poster is of the main character in the film, thefact her face is painted in white suggests purity of this character. However like previously said her eyes are black, suggesting that she’s not as ‘pure’ as first thought, but also her lips are dark purple, also suggesting that this character has a darker/ deeper side to her. In the picture, the girl has her hair tied back in what looks like a tight bun, with a crown on her head; this suggests that she could be in a dance/ballet performance of something to do with royalty.

The background of the poster is white, this suggest purity and goodness, which again is contradicted by the darkness on the girls makeup.

The writing “Black Swan” is black and elegant, this suggests that it could be a film that seems to be about ballet, or another type of classic dance. However, the rest of the writing is pale purples, this contrasts with the black writing, but again makes the again makes the poster have a elegant, purity theme about it.

On the poster, it has the awards it has won already on it, this shows that audiences already like it,so may make other people go see it. It also has on the names of the main starring roles in it, these names are already popular movie stars adding to the selling point as fans of these stars will go see it. Also on the poster it has the month it is coming out on, so audiences know when they can go see it.

My Poster Design

This is my design for a movie poster for our film 'Shadow'. I have used Paint and a programme called Picnic to create it.

Background:

I have used a plain white background for the poster as the main image on it is black and also this enables me to used dark colours for the text. Although most posters for a thriller would be black or dark colours, I feel that a white background in this case adds to the thriller as I edited it to make the whiteness help the main image to create shadows.

Main Image:

For my main image I have used the main prop in the film, a necklace, as it important throughout the film and as it is on the poster the audience will know that it will play an important part in the film, it also may help any viewer that didn’t understand the use of the prop in the film.
The image of the necklace is in all black, to add the feeling of suspense to it, and also make it seem scarier, also because of this I was able to add a slight shadow to it, which refers to the title of the film. Text:

For the tag line in my poster I used red, this was to make it stand out from the rest, however for my title I used black and white, which makes it look like a shadow, and as it is two toned it not only makes it unique but it makes it stand out on both the background and on the bit of image it covers.

Features:

On my poster I included

Film Four logo – the distributor
15 Certification – the age limit

Director, actors, and Production Company – film information

Tag Line.

Audience Feedback - Results

I have found from the research I have conducted on social sites MSN and Facebook that overall our target audience think that our film is very good and that it matches its set genre. There however a few changes that need to be made, these I will look at in another post.

Here I am going to look at audience and if our film appeals to our target audience effectively.

One of the questions I asked was, 'What age rating do you think our film would be?'

As you can see from the pie-chart, 33% of the people asked correctly though our film was a 12, unfortunately 45% thought that it was a 15, therefore we are going to have to try and make our film seem more like a 12, maybe by cutting any inappropriate language or shots.

Another question I asked was 'What genre do you think our piece is?', above you can see the graph of answers. Most people thought it was a mystery not a thriller- however this is not too worrying as sometimes mystery and thriller films are very similar.

Finally I ask 'Do you feel that the story of the film is easy to follow', gladly only 1 person answered no. This is encouraging as we were worried that the storyline was a little bit too complicated, I'm glad that the audience followed it easily.

Overall I feel that we have attracted our target audience effectively, with a few tweaks and changes I believe that our film would be extremely successful at attracting our audience.

Audience Feedback

For my audience feedback, i thought the best way to get further feedback was to send a few of my friends the link to our film and then the feedback questions.

This is what i sent to the people willing to do it

These are my results:

Female, 18.

Female, 17.

Female, 20.

Female, 29.

Male, 18.

After look at the results, i found that there was a mix of different opinions, depending on the ages of the viewer, the younger viewers seem to feel that the mirror scene needs work on, whereas the older viewers feel that it should have said how long ago the bullying happened. Overall though the comments were good and the favourite scenes seem to be the canteen scene and the lake one.

Audience Feedback - Part 2

MSN - Online messaging site

This is the second part of my audience feedback, I sent a link for our film and six questions to my contacts on msn.

Reply 1 - Male 18

Reply 2 - Male 18

Reply 3 - Female 18

Audience Feedback

To carry out audience feedback, i sent a message on facebook containing a link to our film and the feedback questions, asking for responses that i could print screen onto our blog. This is the message i sent to people asking to help with the feedback process.

And here are the replys i recieved from willing recipents.













17 year old male.













36 year old female.














17 year old male.













19 year old male.












19 year old female















After analysing the results of my questions, I found a number of differing opinions and constrasting statements on certain aspects of our film. People repeatedly expressed empathy for the characters situation as they had been bullied in theyre own lifes, showing we represented the character ideally.

All recipents thought the music was ideal and suited our production fully, one even citing the differences between the minor and major key music we used. 4 correctly assumed that the one of the genre's was Drama, with 2 also thinking it was part fantasy. All recipents thought that the invisibility scene was very good and could not find a problem with it. Overall the comments were generally good and showed flaws and strong points in our production.

Poster Design

This is my own personal design for our production, 'Shadow'.

I have used macromedia fireworks to create this poster, using a screenshot from the uploaded rough version of our production on youtube for the base photo. I felt it would be best to use an already existing photo instead of creating a new one from scratch as scenes from our film already captured the features we would look for in a poster that we could extract and use, for example to match our genre the majority of colours in the image are darker.

In the central image, I also made use of an effect using macromedia fireworks to put a slight glowing outline around the person visible in shot so that they stood out a little bit more and represented theyre identity in the film as a antagonist to the main character, also singling out the character. I also greyscaled the background to give the shot a more dark, moody feel which fitted out genre and the situation in shot. Also in the central image clearly visible is the main prop, the necklace the character in shot leaves on the tree for the unsuspecting ruby fox. I decided to use this in the poster as being the main prop and playing a major part in the film i thought it would be a good idea to show our audience it and highlight it's importance.

I used a more old fashioned gothic style text for my title of Shadow to fit the darker moodier tone of the poster and our film, also making the text white so its stands out and contrasts against the darker colours used in the image. I chose to use no tagline in my poster as i thought with the character depicted having no dialogue, no clear motive or any characterization in our film overall anything i may use as it would relate to the character may be unreliable or incorrect.

Audience Feedback - Part Two

After researching our target audience's opinions of our short film via the medium of windows messenger, I decided in order to gain more responses to our film, I would send the questionnaire out on Facebook. This is a mass social networking site, and therefore appropriate to use to gather information on how to improve our film.

Part Two - Further Social Networking

FACEBOOK

1. This is the message which I sent to several of my contacts, the same one which I sent of windows messenger. The print screens below is the feedback which I received.

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RESULTS
1. MALE (19)

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2. FEMALE (17)

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3. MALE (18)

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4. FEMALE (18)

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5. MALE (18)

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6. FEMALE ( 21)

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7. MALE (18)

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8. FEMALE (18)

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9. MALE (17)

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10. FEMALE (18)

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11. MALE (17)

CONCLUSION: From the results, I have found that all of the viewers enjoyed the film, as they would recommend it to other friends. Word of mouth is a highly popular form of advertising, and therefore my questionnaire was successful in engaging a popular audience. The majority of viewers said that the canteen scene could be improved, as it doesn't consist of much action, and the dimply lit lighting does not help. The conversation also consisted in the scene could also be improved, perhaps developed to something more engaging, and audience satisfying, such as an argument, to enhance the action. However, the scenes which most viewers found enjoyable were the invisibility scenes; particularly the mirror scene, and the scene in which she disappears next to her friend. This is pleasing for us as a production team, as it shows us that we have succeeded in creating the invisibility effect well, and it looks realistic, enabling the narrative of the film to be understandable. Overall, I am pleased with the audience feedback, and we will take these into consideration, whilst further developing our film.

Tag-Line

After brainstorming our radio trailer and poster designs, we have created an appropriate tag-line for our film.

"All I ever wanted was to be invisible, But sometimes your deepest wish can become your worst nightmare"

This will be used on our poster and in our radio trailer, but may be used in a shorter version.

Although this is not a direct quote from our film, we feel it works because it gives a general overview of the main characters thoughts and feelings.

Poster Design - Creation

Although this poster will not be the final design, It was difficult to create without the use of Photoshop. Therefore here is a step by step slide show of how I created the poster, through the alternative programme Photobucket.
Although Photobucket works well creating a basic poster design, I feel that it is imperative that we use Photoshop as the final programme which we create the poster on, as we are able to create the poster with greater detail, and precision.

Audience Feedback

After completing the first draft our film, we uploaded it onto youtube so that we could question our target market, on thier opinion of the film, and how it could be improved. In order to maximise our results, I asked a group of people, via the medium of video, and social networking, therefore it reached out to a wider range of audiences.

Part One - Social Networking
WINDOWS LIVE MESSENGER

Questions

Results:

1. I first sent a message on windows live messenger to a few of my contacts, and then print screened the answers of which they replied to my questions.

(click on pictures to enlarge)

RESULTS

Person One - Female Teenager (17)

Person Two - Female Teenager (17)

Person Three - Male Teenager (18)