Semiotics

"The science of decoding signs and sign-systems; as applied to visual art, since the 1960s. the treatment of images as a kind of language (with its grammar – the rules – and usage. the particular contribution of the artist) which can be deconstructed into its component parts."

Source: [http://www.google.co.uk/search?sourceid=chrome&ie=UTF-8&q=define:+semiotics]

During our film, we use a series of different effects to increase the audience's entertiainment. We used semiotics on numerous occasions in our film, the main occasion being the flashback scene.

In order for the audience to understand that a flashback was commencing, and that the narrative of the film had switched to the past, we decided to recolour the scene in black and white. The film also looks more eerie in black and white, and therefore suitable to use for the flashback of bullyig. We recoloured the scene using Final Cut Express then we added a fade transition between present day and the flashback. These two edits combined meant that the audience immediately knew that what they were seeing on screen took place in the past.

We also included a timelapse of the characters journey to college, where she is predominantly stood waiting for a bus, at the beginning of the film. This was to show the audience the passing of time, and because we edited the clip to have a variable speed which slows to a stop at the end of the video it gives the impression that things are returning to normal; time which was once moving at a fast rate has now slowed and gone back to reality.