A unique selling point is a marketing concept that makes unique appeals to to a viewer in order to attract theyre interest.
In this post i am going to identify the unique selling points in films that have got clear unique features in them e.g plotlines that there is nothing similar to, a score of music specially attributed to the film, possibly even a specific actor who makes the film what it is or if a film is derived from a book, as this means it may already have interest before it even begins production.
For example, a unique selling point of 1951 film 'A streetcar names desire' was the casting of famed actor Marlon Brando, who was unique at the time due to him being relatively unknown and under-rated before this film and his tight t-shirts which at the time were unheard of, it had to be specially made.
Another film with a usp is the Harry Potter saga. Being derived from an extremely popular series of books, having iconic actors in Daniel Radcliffe, Rupert Grint and Emma Watson cast as the three main charecters and of course the even more iconic plotline full of mystery and magic which the world had never experienced before Harry Potter came into fruition.
The unique selling point in our production is our plotline, the schoolgirl who finds a cursed necklace that makes her invisible, unbeknowing that it is slowly but surely wiping her existence from the universe. In our groups research we have found no similar plotline to our production, making this the unique selling point to our film.
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